Volkswagen LEGO Journey Display at Chicago Auto Show

2017 Volkswagen Atlas at the Chicago Auto Show

For a display shown at the 2017 Chicago Auto Show, Volkswagen reimagined the history of Volkswagen and the evolution of the brand’s design using 20,000 LEGO bricks. The display was 2 feet by 3.5 feet and includes a classic Volkswagen Microbus as well as the brand-new Volkswagen Atlas, coming to the lineup for the 2018 model year.

The Volkswagen LEGO Journey display was set up against a backdrop that gradually transitions from a cityscape to more rural scenery, showing that there’s nowhere you can’t take your Volkswagen. The LEGO Microbus is a perfect representation of the original bus, using blue and white LEGO bricks to replicate the two-tone exterior. It also keeps the Microbus’ rounded headlamps, silver hubcaps and side mirrors, a VW badge, and the distinctive V-shaped front fascia design.

The LEGO brick Atlas is made up of all white LEGOs and shows the utility of the vehicle, highlighting its seating for seven passengers and other utility features, plus the characteristic grille, black rims, Volkswgen badges, and even a trailer hitch.

Keep any eye out for more news about the 2018 Volkswagen Atlas, the new full-size SUV that will hit dealerships later this year. At Gossett VW Germantown, we’d love to talk to you about the new Atlas!

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